Your Organization
The campaign should also build your organization. How can this campaign create new leaders and strengthen the ones you have? How can it bring in new members? How can it involve members at a variety of levels of commitment?
You should think about how many people your project could employ. This is especially important when planning for the introductory meeting, since you want new people to get involved. If you don’t involve them, they won’t stick around long. There should be a range of jobs, from light to heavy, to make it easy for new people to get involved without signing their life away. Try to increase each member’s level of commitment over time.
When planning a campaign it’s good to list what resources your group has. You want to know the members of your group, it’s supporters, how much money the group has, what facilities the group can use, the group’s allies, the group’s connections and it’s reputation. Also ask what internal problems, if any, need to be fixed before you can go forward.
Use numbers as much as possible for these things. Specific information is always better than being vague.
