Rallies
The purpose of a rally is to show your level of support to your target, to invigorate your supporters and to attract media attention to bring new people into the campaign. Rallies can include chanting, signs, banners, music, marching, street theater, impassioned speeches, humor, presenting petitions and anything else you like. The advertising could and should include:

• Press releases to papers, radio, and TV (with follow-up)
• Announcements in classes and to other groups
• Chalking on the sidewalks and blackboards
• Mailings to your mailing list, and calls to your phone list
• Posters

Develop a sensible time-line and make sure everything gets done on time, with people assigned to specific tasks—as usual, you can do a good job at a reasonable pace with a lot of people, or a bad job frantically with just a few. It’s especially important to have some last-minute advertising the day of the rally—chalk on the sidewalks the night before, leaflet the day of, etc.